I remember working on a DCF for a fast-growing medical device company back in my EY days.
Revenue was projected to grow aggressively.
Margins were improving.
The story looked compelling.
But one line stopped me.
CapEx = Depreciation.
It didn’t make sense.
If the business is expanding — how can CapEx stay flat?
That was the moment I started questioning something more fundamental:
Whether our models actually reflect how capital decisions are made in reality.
Why CapEx matters
At its core:
FCF = EBITDA – CapEx – ΔNWC – Tax
Get CapEx wrong, and everything breaks.
Free cash flow gets overstated
IRRs look attractive — but misleading
Investment decisions become distorted
So let me ask:
When you build a model — do you actually know what your CapEx number represents?
Or is it just a simplifying assumption?
Internal reality vs external modeling
Inside a company, CapEx is not a formula.
Decisions are driven by:
ROI / NPV / payback
Capital constraints
Governance processes
Strategic priorities
Companies don’t think in “maintenance vs growth.” They think in decisions under constraints.
Outside the company, we approximate.
Common approaches include:
Linking CapEx to depreciation
Using a % of revenue
Benchmarking against peers
Inferring from asset turnover or growth assumptions
These are useful.
But they remain approximations.

So think about this:
How confident are you that your CapEx assumption reflects what the company will actually do?
This is where most valuation models break.
But the real issue isn’t the formula —
it’s how capital decisions are actually made inside the company.
👉 The gap becomes obvious once you look at real-world CapEx decisions.
