I remember working on a DCF for a fast-growing medical device company back in my EY days.

Revenue was projected to grow aggressively.

Margins were improving.

The story looked compelling.

But one line stopped me.

CapEx = Depreciation.

It didn’t make sense.

If the business is expanding — how can CapEx stay flat?

That was the moment I started questioning something more fundamental:

Whether our models actually reflect how capital decisions are made in reality.

Why CapEx matters

At its core:

FCF = EBITDA – CapEx – ΔNWC – Tax

Get CapEx wrong, and everything breaks.

  • Free cash flow gets overstated

  • IRRs look attractive — but misleading

  • Investment decisions become distorted

So let me ask:

When you build a model — do you actually know what your CapEx number represents?

Or is it just a simplifying assumption?

Internal reality vs external modeling

Inside a company, CapEx is not a formula.

Decisions are driven by:

  • ROI / NPV / payback

  • Capital constraints

  • Governance processes

  • Strategic priorities

Companies don’t think in “maintenance vs growth.” They think in decisions under constraints.

Outside the company, we approximate.

Common approaches include:

  • Linking CapEx to depreciation

  • Using a % of revenue

  • Benchmarking against peers

  • Inferring from asset turnover or growth assumptions

These are useful.

But they remain approximations.

So think about this:

How confident are you that your CapEx assumption reflects what the company will actually do?

This is where most valuation models break.

But the real issue isn’t the formula —
it’s how capital decisions are actually made inside the company.

👉 The gap becomes obvious once you look at real-world CapEx decisions.

What models miss: three realities of CapEx

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